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About this Skill
Build a dark launch promo where every claim sits inside a drafting apparatus — selection rectangles, hatched boxes, drop lines, dimension dashes and mono callouts — so the copy reads as measured rather than asserted. Delivered as a rendered MP4 plus the editable project and its furniture spec.
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About this Skill

What you need before you start
- You bring
- The claim in one line, and the number that supports it · Three parallel facets of the claim, matched in length · Two short qualifier pills and one instrument readout with two figures · The lockup, the closing line, and one closing word · Provenance for every number that will appear on screen
- Dependencies
- HyperFrames CLI — required · Node.js 22 or newer — required · FFmpeg — required
- Last tested
- v1.0.0 — Claude Code / Claude Desktop / Cowork / Codex / ChatGPT
What you get
- A 14 to 18 second 1920x1080 MP4 on a near-black ground, moving through the claim, the headline, an instrument readout, the claim decomposed into three measured boxes, and the lockup.
- The editable project plus a single furniture spec for hatch angle and pitch, handle sizes, dash lengths, strip pitch, rule weights, and grade settings, so later films match exactly.
- The rule set that makes the look hold: nothing floats, the furniture is specified once and reused, and the grade is a single pass over everything rather than a treatment per scene.
Good fit
- Your claim is quantitative — a speed, a cost reduction, a tolerance, a throughput, a coverage number.
- You can source every figure that goes on screen. The apparatus is a promise that they were measured.
- You expect to make more than one, and want them to look like the same drawing.
Not for
- Warm, human, or lifestyle products. Drafting furniture around a claim about how something feels is a joke the film is not making.
- Claims you cannot substantiate. This structure is unusually good at making an invented number look adjudicated, which is exactly why it is the wrong place to put one.
- Anyone wanting to show a competitor's interface or mark inside the apparatus. Every surface here is yours or a neutral original.
Brand Identity & Visual SystemsProduct Launch & App GrowthCreate Social Brand VideoCreate Product Launch FilmCreate Motion GraphicsEvidence-firstStyle-lockedDark Instrument PanelDrafting AnnotationHatched CalloutsMono Caption SystemTechnical Drawing
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