One lane
One focused service with an agreed scope.
$4,200from, one-off
- Any single service, fixed price
- Two rounds of refinement
- Files and a handover call
Based in FernhollowWorking with brands everywhere
I'm Juno.
I help small brands find their voice and put it on the shelf. Every project starts with a marker and a stack of layout paper, and ends with files a printer can run without calling me.
More about me- 9Years independent
- 64Brands launched
- 11Countries on shelf
Markers before mockups.
- Wickmoor Tea
- Firnook
- Wigglewax
- Marrow Bay Surf
- Odd Hen Bakehouse
- Brinewick Ferments
- Tumblewick
- Hollowfern Honey
Four ways to turn heads.
Services and pricesSelected brand work
View all workNice things people say
How we work together
The full process- 1
Listen
The product, the shelf and the people who buy from it.
- 2
Map
One clear idea and a roadmap with dates.
- 3
Draw
Three marker routes, then one done properly.
- 4
Ship
Print-ready files, a short guide and a press check.
- 5
Stick around
New flavours and seasons, same marker.
Notes from the boat shed
Read all insights
Good questions
Things people ask before they say yes
Budgets, timing and what you actually get. If your question isn't here, ask it. I answer the same day.
See the full processA full identity system starts at $9,800, packaging at $6,500 per SKU system and a launch kit at $4,200. Every job is a fixed price, agreed in writing before a single marker comes out.
Around seven weeks for an identity, seven for a packaging system and eleven to fourteen for brand plus pack. I take on two projects at a time so those dates hold.
Half of my clients haven't launched yet. Bring a product and a point of view. The name and the logo are things we can make together.
Every file in every format you need, a short brand guide a printer can follow, and the original marker drawings, framed if you want them.
Yes. Kick-off and reviews happen on a video call with the drawings held up to the camera. Clients near Fernhollow get the boat shed and the good coffee.
Let's make something ridiculously good.
Booking projects from November 2026. Tell me about the brand and the date that matters.
Start a projectStuff I'm proud of.
Four recent launches, from the first marker sketch to the finished shelf, plus a few earlier jobs I still love.
Every job here started as a fixed price, agreed before a single marker came out.
Showing all 4 projects
Nothing in that drawer yet.
No project matches that search. Try a client name or a material like tin, pouch or tote, or clear the filters to see everything.
Earlier work, briefly
Smaller jobs and older favourites. Full case studies on request.
2025Odd Hen BakehouseBread bags, window lettering and a loyalty card stampFernhollow
2024Brinewick FermentsJar labels for a kimchi and kraut range of fiveSaltbeck
2024Tumblewick CandlesIdentity, tin lids and a folding gift boxOttermere
2023Hollowfern HoneyLabel system for three seasonal honeysFernhollow
2023Mossgate CiderCan artwork for a summer releaseWenmouth
2022Little Tusk ToysNaming, identity and toy-box packagingQuaymarket
Got a shelf to conquer?
Start a project
Tell me about the product and the date it needs to be ready.
Four ways to turn heads.
A clear idea, carried through every application. Fixed prices, written scopes and two projects at a time, so dates hold.
Booking from November 2026
Build your scope
Tick what you need for a starting price and a realistic timeline. The written quote comes after a twenty-minute call.
Packaging systems (ranges with their own die-line)
$16,300
About 10 weeks
Illustrative starting prices in USD. Every project gets a written scope and a fixed quote.
Send this scopeHow it all fits
Most clients start with one lane or the full brand plus pack. Studio on call keeps a growing range consistent.
Brand plus pack
Strategy, identity and packaging, designed together.
$18,500from, one-off
- Strategy sprint and a full identity
- Packaging for your first SKU system
- Launch kit starter set
- Thirty days of studio questions
Studio on call
Ongoing design for a growing range.
$2,400per month
- Up to three design days a month
- New SKUs, seasonal editions, social
- Replies within two working days
- Pause or stop with 30 days' notice
Illustrative starting prices in USD, excluding printing and sales tax. Each project receives a written scope and quote.
Money questions
The things people usually ask on the first call, answered plainly.
Forty percent to book the start date, thirty percent when the direction is chosen, thirty percent on handover. Studio on call is billed at the start of each month or quarter.
Printing, font licences for paid typefaces, stock photography and trademark filing. I'll flag every one of those costs in the scope so nothing arrives as a surprise.
Two rounds of refinement are built in. Extra rounds are quoted at the day rate of $780 before any work starts, and in practice they are rarely needed because you see sketches early.
Hi, I'm Juno. I draw loud.
I'm a brand and packaging designer working from a converted boat shed on Quay Lane in Fernhollow. After six years in agencies drawing for very large brands, I started an independent studio in 2017 for smaller ones with something to say.
My rule is simple: markers before mockups. An idea should work on a sheet of layout paper before it ever reaches a screen. If it doesn't make me grin in pen, no amount of rendering will save it.
still laughing at my own sketches
Three things I believe
Be seen first
A pack gets about two seconds on a shelf. Make the brand easy to notice from three metres and easy to recognise the second time.
Warm beats cool
People buy from brands that seem to like them back. A little humour goes further than another shade of beige.
Make it real
I stay with the work through proofs, press checks and launch day. The job is done when it is on the shelf, not in a PDF.
The path so far
2017 to now
Juno Halvorsen StudioIndependent brand and packaging design, from a single label to a complete range.
2014 to 2017
Senior designer, Harbourlight AgencyPackaging for food and drink, including two national supermarket ranges.
2011 to 2014
Designer, Northgale StudioIdentities for cafes, festivals and independent makers.
2011
Graduated, Fernhollow School of ArtIllustration and graphic design, with a dissertation on hand-lettered shop signs.
In the toolbox
Chisel-tip markersLayout paper by the reamVector drawingLayout and print prepRetouchingDie-line toolsMotion basicsCraft knife and cardA very loud speaker
Talks and teaching
- 14 Apr 2027Two-day packaging sprint, Fernhollow School of Art
- 22 Nov 2026"Draw it badly first", Small Brands Night, Wenmouth
- 9 Jun 2026Portfolio reviews for graduating illustrators
Enough about me. Tell me about you.
Start a project
Start with the brand, the product and the date that matters.
Notes from the boat shed.
Short essays on brands, packaging and the power of a drawn line. One new note most months.
4 notes
No notes on that yet.
Try another word or topic. If it's something you'd like me to write about, tell me and it goes on the list.
Get the next note by email
One studio note a month, with a sketch or two. No sales emails, unsubscribe in one click.
Five steps, no mystery.
You always know what happens next, what you'll receive and what I need from you. Clear decisions along the way, and sketches early so wrong turns are cheap.
The five steps
Typical timelines
Weeks from kick-off to handover. Phases overlap on purpose.
Two projects at a time, so the dates hold.
Questions about the process
Still unsure? Ask me directly.
Yes. Editable source files, print packages, screen exports and the illustration library, all named sensibly and handed over on a short call so your team knows what is what.
Happily, and I'd rather talk to them early than late. If you don't have one yet, I'll introduce you to a few I trust and stand next to the press on the day.
You see marker sketches early, so wrong turns are caught in days, not weeks. Two rounds of refinement are built in, and if we're genuinely off, we go back to the roadmap together before any more drawing.
Yes: kids' goods, outdoor, small hospitality and anything else sold in a row of near-identical boxes. If it needs to be seen first and remembered second, it's a fit.
Ready for step one?
Start a project
Ask about the next available start date.
Say hello.
Share the brand, the project and the timing. I read every message myself and reply within one working day.
Booking from November 2026
Brief received
Thanks!
I'll read it properly and reply within one working day with three or four questions. Here's what you sent:
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Privacy, plainly.
Last updated 1 September 2026. This site collects as little as it can.
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