Good farming starts with a clearer picture

Your farm.
Clearly connected.

People, fields and plans. One clear view.

Explore the platform

Running on 1,400 farms across the Corn Belt and California's Central Valley

Quillfield Co-op Kettlerun Growers Larkmoor Orchards Bluestave Dairy Ridgewain Grain

Six things worth checking every morning.

Each one starts with a sensor or a habit you already have, and ends with a job someone owns.

All solutions

The Haywren app

The field, in your pocket.

Built for gloves, glare and one bar of signal. Everything syncs when you're back in range.

Set up in an afternoon.

Most farms are live before dinner. No installer visit and no long contract.

3 hrstypical setup for 600 acres
14 daysof readings stored on every sensor
  1. About 90 minutes

    Place the sensors

    Push a probe into each zone you care about and mount the weather station on a fence post. Every unit pairs with the gateway the moment you switch it on.

    A Haywren weather station, two soil probes, a water-level sensor and a gateway
  2. About 30 minutes

    Draw your fields

    Trace boundaries on the map or import the shapefiles your agronomist already has. Name fields the way your crew says them out loud.

    North 61 acEast 40Creek 22Orchard B
  3. Every day at 6 AM

    Read your morning brief

    A short list of what changed overnight and what needs a person, ranked by how soon it matters. Everything else stays quiet.

Maren Okafor standing at the gate of Brookfold Farm with her border collie

How Brookfold Farm uses Haywren

I used to drive every pivot at dawn. Now I check one screen, then drive to the two that need me.
Maren OkaforOwner, Brookfold Farm, Story County, Iowa
1,180 acCorn, soybeans and a 40-acre orchard
22 probesAcross 9 fields and 2 weather stations
5 peopleShare one task list through harvest

Latest from the journal.

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Questions growers ask first.

Straight answers on hardware, signal, data and cost. More in the full FAQ.

Annika Lund
Ask Annika's field teamMon to Sat, 6 AM to 7 PM Central

Our own probes and weather station work out of the box. We also read most LoRaWAN soil probes and any SDI-12 sensor through the gateway, and you can import readings from a CSV if your current station has no live feed.

No. Sensors talk to the gateway by radio over about three miles of open ground, and the gateway needs one internet connection at the house or shop. The app keeps 14 days of data on your phone and syncs when you are back in range.

About three hours for a 600-acre farm with a dozen probes. Most of that is walking to each zone. We send a printed placement plan with your kit, and the field team will join a video call while you install if you want company.

You do. Export everything as CSV or shapefiles at any time, share a field with your agronomist from a link, and revoke access with one tap. We never sell farm data or share it with input suppliers.

Plans start at $24 a month, or $240 a year, for farms up to 300 acres. Hardware is a one-time purchase that you own, from $129 for a soil probe. The pricing page has an estimator for your setup.

Free for one full season

See your own ground a little more clearly.

Put Haywren on the field you worry about most. We loan the sensors, you keep the readings, and there is nothing to cancel.

Every field, one calm view.

Sensors, maps, tasks and your crew in one place. Pick a field or change the range below. This is the screen growers open with their first coffee.

app.haywren.farm/brookfoldLive sample farm

Fields

North field

Soil moisture at 8 in, % VWCReadingRefill line

Open tasks

Crew today

MOMaren Office, then North
JPJonah Pasture and pivots
PSPriya Orchard B scouting
Haywren hardware: weather station, two soil probes, a water-level sensor and the gateway

Hardware that outlasts a decade of seasons.

Built in Iowa, tested in Central Valley heat. Solar powered, no monthly SIM, and repairable with a screwdriver.

  • Readings every 15 minutes, stored on the unit for 14 days if the gateway goes down
  • Rated IP67 and tested from -22 to 140 °F
  • Two-year warranty, with same-day replacement shipping in season

One farm, three ways to use it.

Everyone sees the same fields. What they see first depends on the job they do.

The whole farm before breakfast.

A ranked morning brief, a season view of every field, and the costs that come with each decision.

  • Morning brief at 6 AM, by text or in the app
  • Season history for every field and zone
  • Water used per field, exportable for your records

Works with what you already have.

Bring the probes, maps and records you already trust. Take everything with you if you ever leave.

LoRaWAN sensors SDI-12 probes Shapefile and KML import ISOXML task export CSV everywhere Open REST API

Your data stays yours

We never sell farm data or share it with seed, chemical or equipment companies. It is written into our terms.

Export at any time

Every reading, note and boundary downloads as CSV or shapefiles. No support ticket, no fee.

Encrypted and backed up

Encrypted in transit and at rest, backed up nightly to two US regions.

Try it on one field first.

A loaned weather station and two probes for a full season. Keep the readings either way.

A connected view of everyday farming.

Six places to start. Pick the one that costs you the most sleep, then add the rest when you are ready.

Where most farms start.

A typical first year, based on 1,400 farms that went before you.

Spring

Water on one field

Two probes and a weather station on the field that worries you most. Learn your refill line before the heat.

Summer

Tasks for the crew

Turn alerts into jobs with an owner. Add the pivots, troughs and the people who check them.

Autumn

Soil and next season

Pull samples after harvest, attach the lab reports and sketch next year's plan field by field.

Rules that do the chasing.

Tell Haywren what to watch and who to tell. It checks every reading every 15 minutes and only speaks up when a rule is met.

  • Plain-language rules, no formulas
  • Quiet hours, so nobody is woken for a trough at 40%
  • Every alert says which reading triggered it
New ruleBuild it here, then save it to your farm
Live preview
When at
If it
Then

Start from a recipe.

The six rules growers set up most. Pick one to load it into the builder.

Your rules.

Pause a rule for the winter, switch it back on in spring. Nothing is deleted until you say so.

Where automation stops.

Rules tell people. People run the pumps. That line is deliberate.

Never switches equipment

Haywren does not open valves, start pumps or move pivots. Your controllers stay in charge of your machines.

Quiet hours by person

Each person sets their own quiet hours. Only frost and flood rules can break through them.

Every alert shows its source

Tap an alert to see the reading, the sensor and the rule behind it, so nobody has to guess.

Forty rules on the Farm plan.

Start with the recipes, then write your own. Every rule is included in the free season.

Simple plans. Hardware you own.

Every plan starts with a free season on one field, sensors included on loan. Pay yearly and two months are on us.

2 months free

Prices in USD before sales tax. Cancel any time; yearly plans are refunded pro rata.

Estimate your hardware.

A one-time purchase that you own. Most farms need one gateway, one station per 1,000 acres and two probes per irrigated field.

Compare plans.

What's includedFieldFarmCooperative
AcresUp to 300Up to 2,500Unlimited
People312Unlimited
Moisture, weather and soil history
Morning brief and alerts
Tasks with owners
Automation rules540Unlimited
Drone and satellite layers
Adviser sharing
Cross-farm overview
SupportEmail and chatPhone, 6 AM to 7 PMNamed field technician

Before you choose.

Still deciding between Field and Farm? Most farms with a hired hand pick Farm for the task lists.

We email you two weeks before it ends. Pick a plan and buy the loaned sensors at a 25% discount, or send them back in the prepaid box. Your readings stay available to export either way.

Yes. Upgrades apply straight away and are prorated. Downgrades take effect at your next renewal so nobody loses access in the middle of harvest.

Yes. Cooperatives, extension programs and conservation districts get member pricing and a cross-farm overview. Talk to us about the number of farms involved.

No long contract. Monthly plans cancel at the end of the month. Yearly plans are refunded for the unused months.

Haywren for iPhone and Android.

Free with every plan. Works offline for 14 days and syncs the moment you are back in range.

Enter a 10-digit US mobile number.

One text, no marketing. Standard rates may apply.

Link on its way.

Open it on your phone to install Haywren.

Preview only. No message was sent from this page.

A quick tour.

Five screens your crew will open most. Swipe, use the arrows, or the arrow keys.

View from a tractor cab across wheat stubble, with a phone in a dashboard mount

Works where the signal doesn't.

Most of a farm is out of range. Haywren is built for that, not around it.

  • Fourteen days of readings, maps and tasks stored on the phone
  • Notes and photos queue up and send when you reach the yard
  • Conflicts are merged by time, so two people can update one task

What you need.

iPhoneiOS 16 or later, about 180 MB
AndroidAndroid 10 or later, about 160 MB
An inviteThe farm owner adds each person by phone number

The Haywren journal.

Practical notes on water, soil, orchards and running a farm with a small crew. Written by our field team and the growers they work with.

One useful email a month.

The Haywren Almanac: what our field team saw this month, one practical how-to, and nothing you need to unsubscribe from twice.

Built by people who grew up on farms.

Haywren started in 2019 on a dairy in northeast Iowa, with a notebook full of soil readings nobody could find again.

Ines Varga and Kofi Mensah taking a soil core sample at the edge of a corn field

A notebook, a probe and a better question.

Ines Varga grew up milking cows on her family's dairy near Decorah. When she came home after a decade in software, the farm had more data than ever: probe readings in one app, rainfall in a spiral notebook, lab reports in a shoebox. Nobody could answer the simplest question on a dry July morning: which field needs water first?

She and Kofi Mensah, a sensor engineer she met at a soil science field day, built the first version in the machine shed. It did one thing. It told the family where to look before they left the yard. Twelve neighbors asked for it that winter.

We are still a small company, about forty people between Ames and Fresno. Most of us have mud on our boots more often than we have meetings.

Three things we will not change.

Your fields, your words

Fields are named the way your crew says them. The software learns the farm, not the other way round.

Show the source

Every number links back to the sensor, the lab report or the person who recorded it, with the date.

People make the call

We suggest and remind. We never dress a guess up as a measurement, and we never run your equipment.

How we got here.

2019

First probes on the Varga dairy. A spreadsheet becomes an app.

2020

Weather station and morning brief. Twelve farms join the beta.

2022

Tasks and crew handovers. Spanish language support.

2024

Fresno field office opens for orchards and vineyards.

2026

1,400 farms. Frost alerts for orchard blocks.

The people you will talk to.

Contact the team

Two offices, both near the fields.

Visitors are welcome. Call ahead in harvest and we will have coffee on.

Ames, Iowa
The Granary
1840 Prairie View Road
Ames, IA 50010

Headquarters, hardware and support

Fresno, California
Field office
2215 Tulare Street, Suite 3
Fresno, CA 93721

Orchards, vineyards and the west field team

Talk to the field team.

Real people who have stood in a wet field at 6 AM. Tell us about your farm and we will come back within one working day.

What can we help with?

We reply within one working day.

Thanks, message received.

Annika's team replies within one working day, usually before noon Central.

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Annika Lund from the field team talking with a farmer at a fence beside his crop field
(515) 555-0147

Monday to Saturday, 6 AM to 7 PM Central. Seven days a week through harvest.

hello@haywren.farm

For anything that needs a photo or a file.

Visit us

The Granary, 1840 Prairie View Road, Ames, IA 50010

Questions, answered.

Everything growers ask before, during and after their first season. Search, or pick a topic.

Annika Lund
Can't find it?Annika's team answers by phone or email.
Talk to us

One useful email a month.

The Haywren Almanac goes out on the first Tuesday of the month to 9,200 growers. What our field team saw, one practical how-to, and the product changes worth knowing.

I mostly grow

You're on the list.

The next Almanac goes out on the first Tuesday of the month.

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A rural mailbox with its flag raised beside a gravel farm lane lined with wildflowers

Recent editions.

Privacy policy.

Last updated 2 September 2026. The short version: your farm data is yours, we never sell it, and you can take it with you.

Terms of service.

Last updated 2 September 2026. Plain language first; the legal detail sits underneath.

Error 404

This page wandered off.

The link may be old, or the page moved to a new field. These are the places people usually mean.

A scarecrow alone in a harvested wheat field with a lost sheep walking toward it